April / May 2009 US Mazda5 Sales

[remarquian]

[Here's the monthly sales report I've been doing, it just adds the historical monthly sales from 2007 to 2009]

North America Mazda released their April 2009 US sales data.

It wasn't a great month. In April 2009 1,758 Mazda5s were sold, down 12.6% from March 2008.

For comparision 7,303 Mazda3s were sold in April. Mazda sales overall were down 32.1%.

Here's the data I have gathered from 2007 to the present.



North American Mazda5 Sales

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec YTD
2009 1340 2257 2642 1758 7997
2008 1699 2021 2758 2011 2072 1416 1336 1324 1080 1921 1499 2884 22021
2007 1323 1565 1657 1214 1449 1096 956 948 852 558 468 1627 13717

[Heat]

But Mazda also cut back on their factory incentives on the Mazda5, surely that affects sales.

February and March incentives = $1,000 cash back plus 0% financing for 36 months

April and May incentives = $500 cash back plus 0.9% financing for 36 months


...Mazda sales overall were down 32.1%...
For the sake of comparison:
General Motors: down 33.2%
Chrysler: down 48%
Ford: down 31.6%
Toyota: down 41.9%
Honda: down 25%

[DKaz]

Eh, not bad for a down economy.

I wonder what Canadian sales figures are, I would bet it's just as much if not more. The 5 is the second best selling Mazda in Canada, behind the 3 which has been in the top 3 Canadian sales ranking for the past 5 years, and actually was #1 in one year beating both Civic and Corolla.

[dbthompson]

[Here's the monthly sales report I've been doing, it just adds the historical monthly sales from 2007 to 2009]

North America Mazda released their April 2009 US sales data.

It wasn't a great month. In March 2009 1,758 Mazda5s were sold, down 12.6% from March 2008.

That's still pretty good, given the whole downturn (and Mazda and others being down 30% or more). If it slips below 1500 a month (in a high selling season like Spring / Summer), that's more troubling.

[x10dude]

But Mazda also cut back on their factory incentives on the Mazda5, surely that affects sales.

February and March incentives = $1,000 cash back plus 0% financing for 36 months

April and May incentives = $500 cash back plus 0.9% financing for 36 months




It was inevitable that sales would taper with the lower incentives.

[coolmazda5]

And continues to outsell the CX-7, thaaat is interesting...


Mazda North American Operations - April
2009
Month-To-Date Year-To-Date
------------- ------------
April April % % MTD April April % % YTD
2009 2008 Change DSR 2009 2008 Change DSR
---- ---- ------ --- ---- ---- ------ ---

Mazda3 7,303 9,234 (20.9)% (20.9)% 31,083 36,341 (14.5)% (13.6)%
Mazda5 1,758 2,011 (12.6)% (12.6)% 7,997 8,489 (5.8)% (4.9)%
Mazda6 2,615 4,856 (46.1)% (46.1)% 13,120 24,457 (46.4)% (45.8)%
MX-5
Miata 1,307 1,441 (9.3)% (9.3)% 3,224 4,689 (31.2)% (30.6)%
RX-8 152 327 (53.5)% (53.5)% 650 1,239 (47.5)% (47.0)%
CX-7 1,248 2,334 (46.5)% (46.5)% 5,575 11,470 (51.4)% (50.9)%
CX-9 1,179 2,216 (46.8)% (46.8)% 6,358 8,945 (28.9)% (28.2)%
Tribute 505 1,192 (57.6)% (57.6)% 1,683 5,304 (68.3)% (68.0)%
B-Series
Truck 72 149 (51.7)% (51.7)% 244 515 (52.6)% (52.2)%

Total
Vehicles
---------

CARS 13,135 17,869 (26.5)% (26.5)% 56,074 75,215 (25.4)% (24.7)%
TRUCKS 3,004 5,891 (49.0)% (49.0)% 13,860 26,234 (47.2)% (46.6)%
----- ----- ----- ------ ------ -----

TOTAL 16,139 23,760 (32.1)% (32.1)% 69,934 101,449 (31.1)% (30.4)%
====== ====== ===== ===== ====== ======= ===== =====



Source:
http://sev.prnewswire.com/auto/20090501/LA0952601052009-1.html

[sapacif]

Here's the data I have gathered from 2007 to the present.



Thanks for posting this each month; I look forward to the information. I sure wish the sales would pick up as I don't want Mazda to quit selling the car here in the USA.

[remarquian]

Thanks for posting this each month; I look forward to the information. I sure wish the sales would pick up as I don't want Mazda to quit selling the car here in the USA.

Thanks.

I wouldn't worry. Look at it this way, the Mazda5 is the third most popular car in their line up.

[x10dude]

Mazda can't be too happy about these sales figures.

True the Mazda5 is still holding up but THAT is about it.
The Mazda6 has tanked... and it's a newly redesigned model...

[DKaz]

Isn't it just the general shift away from midsize to compact cars? If you compare US sales from a year ago, it's gone from trucks and midsize cars dominating the Top 10 to a lot more compacts this year.


Top car sales, 2007.

CANADA
1- Honda Civic (1) 70,838 (http://en.research.autos.sympatico.msn.ca/autos/vip/overview.aspx?year=&make=Honda&model=Civic+Coupe&ts=6009562008)
2- Mazda3 (2) 48,236 (http://en.research.autos.sympatico.msn.ca/autos/vip/trims.aspx?year=&make=Mazda&model=Mazda3&ts=)
3- Toyota Corolla (3) 40,474 (http://en.research.autos.sympatico.msn.ca/autos/vip/trims.aspx?year=&make=Toyota&model=Corolla&ts=)
4- Toyota Yaris (4) 34,424 (http://en.research.autos.sympatico.msn.ca/autos/vip/trims.aspx?year=&make=Toyota&model=Yaris+Hatchback&ts=)
5- Chevrolet Cobalt (5) 32,613 (http://en.research.autos.sympatico.msn.ca/autos/vip/trims.aspx?year=&make=Chevrolet&model=Cobalt&ts=)
6- Toyota Camry (6) 28,218 (http://en.research.autos.sympatico.msn.ca/autos/vip/trims.aspx?year=&make=Toyota&model=Camry&ts=)
7- Pontiac G5 (8) 25,211 (http://en.research.autos.sympatico.msn.ca/autos/vip/trims.aspx?year=&make=Pontiac&model=G5&ts=)
8- Ford Focus (7) 24,013 (http://en.research.autos.sympatico.msn.ca/autos/vip/trims.aspx?year=&make=Ford&model=Focus&ts=)
9- Honda Accord (--) 22,102 (http://en.research.autos.sympatico.msn.ca/autos/vip/trims.aspx?year=&make=Honda&model=Accord+Coupe&ts=)
10- Nissan Versa (--) 21,940 (http://en.research.autos.sympatico.msn.ca/autos/vip/trims.aspx?year=&make=Nissan&model=Versa+Hatchback&ts=)

United States
1. Ford F-Series 690,589
2. Chevrolet Silverado 618,257
3. Toyota Camry 473,108
4. Honda Accord 392,231
5. Toyota Corolla/Matrix 371,390
6. Dodge Ram 358,295
7. Honda Civic 331,095
8. Chevrolet Impala 311,128
9. Nissan Altima 284,762
10. Honda CR-V 219,160

2008 trends:


here is some of this years trend , all numbers from C & D

The top ten best selling cars in the U.S. for January '08 are as follows:
1. Toyota Camry: 31,601
2. Honda Accord: 23,957
3.Nissan Altima 21,635
4. Honda Civic: 20,993
5. Toyota Corolla: 20,736
6.Chevy Impala 17,544
7. Chevrolet Cobalt: 17,310
8.Chevy Malibu 14,105
9. Pontiac G6 13,942
10. Ford Focus: 11,600

The top twenty best selling small= cars for April 2008:
1. Toyota Corolla/Matrix: 32,435 [units sold]
2. Honda Civic 31,710
3. Ford Focus: 23,850
4. Cobalt: 18,636
5. Toyota Yaris: 11,434
6. Hyundai Elantra 9,981
7. Mazda3: 9,234
8. Nissan Sentra: 8,842
9. Dodge Caliber 8,825
10. Kia Spectra: 8,406

Top Ten Best Selling Car in the United States for May 2008:
1. Honda Civic: 53,299
2. Toyota Corolla: 52,826
3. Toyota Camry: 51,291
4. Honda Accord: 43,728
5. Nissan Altima: 34,428
6. Ford Focus: 32,579
7. Chevrolet Cobalt: 26,702
8. Chevrolet Impala: 23,803
9. Ford Fusion: 18,088
10. Chevrolet Malibu: 15,634

[rodslinger]

But Mazda also cut back on their factory incentives on the Mazda5, surely that affects sales.

February and March incentives = $1,000 cash back plus 0% financing for 36 months

April and May incentives = $500 cash back plus 0.9% financing for 36 months


I think part of that is Mazda using Chase credit now for new auto loans. I believe Mazda Credit (Ford Credit) is no longer available to new Mazda buyers.

[bootman]

I think part of that is Mazda using Chase credit now for new auto loans. I believe Mazda Credit (Ford Credit) is no longer available to new Mazda buyers.

The $1000/36 mo 0% was through Mazda (chase) credit.
Ford credit was dropped last year after Ford sold its majority interest in Mazda.

[x10dude]

I think part of that is Mazda using Chase credit now for new auto loans. I believe Mazda Credit (Ford Credit) is no longer available to new Mazda buyers.

Mazda and Ford Credit parted ways a while ago... 2008.

[starlifter]

Thanks for posting this each month; I look forward to the information. I sure wish the sales would pick up as I don't want Mazda to quit selling the car here in the USA.

Well I guess I contributed to the 505 Tribute sales by purchasing one on 30 April 2009!

[Heat]

The Mazda5 I bought in February was through Chase.

And besides the $1,000 cash back and 0% financing for three years, there was also 90 days no payments and no money down.

[crempel]

Mazda can't be too happy about these sales figures.

True the Mazda5 is still holding up but THAT is about it.
The Mazda6 has tanked... and it's a newly redesigned model...

Mazda made a "big" mistake with not bringing over the much better looking and better sized European 6.

[coolmazda5]

Mazda made a "big" mistake with not bringing over the much better looking and better sized European 6.

I've been thinking the same (scratch)

[DKaz]

I have no idea why they got rid of the 6 wagon... I see lots around here and it's just a shame that they got rid of it. Same as the Focus wagon too. It seems that just because it didn't do well in the US, Canada has to lose it too.

We've had some great cars come to Canada that the US never got though, the Toyota Echo hatchback, Nissan X-Trail, Acura CSX (formerly the 1.6EL/1.7EL/EL), the Smart forTwo before it became available in the US, all of these cars were hot sellers in Canada but wouldn't have had a chance in the US (we'll have to see how the fortwo does in the US).

I hope we don't lose the 5 either...

[x10dude]

I have no idea why they got rid of the 6 wagon... I see lots around here and it's just a shame that they got rid of it. Same as the Focus wagon too. It seems that just because it didn't do well in the US, Canada has to lose it too.

We've had some great cars come to Canada that the US never got though, the Toyota Echo hatchback, Nissan X-Trail, Acura CSX (formerly the 1.6EL/1.7EL/EL), the Smart forTwo before it became available in the US, all of these cars were hot sellers in Canada but wouldn't have had a chance in the US (we'll have to see how the fortwo does in the US).

I hope we don't lose the 5 either...

What makes you think we will lose the 5? (even as a remote possibility) Even though the sales are modest they are holding up quite well in this environment and it has sold way beyond what Mazda expected.
It also stands virtually untouched in terms of any direct competition. Why in the world would Mazda want to pull the 5 out of the US market?

The only scenarios I can think of is if they replaced it... (since they have nothing in the pipeline... this is remote) or if Mazda decided to completely pull out of the US market.

[DKaz]

Just saying. I didn't see too many 5s in the US when i was there for a weekend where on a typical commute I'll see anywhere between 5 to 10 in each daily 3 hour commute.

[DKaz]

Sales of the 5 for April 2009 in Canada was 959, not bad for a country with 10% of the US's population. :) But down from 1735 in April 2008.

[x10dude]

Sales of the 5 for April 2009 in Canada was 959, not bad for a country with 10% of the US's population. :) But down from 1735 in April 2008.

Considering they spent a boatload advertising the new Mazda6 only to see sales tank... while spending virtually nothing to advertise the Mazda5 and seeing sales hold up quite well... I don't think you have to worry too much.

But I think there is pressure on Mazda to get the next Mazda5 remodel right. The current model, although good, is really due for a redesign.

[mazdaspeedster3]

I have NEVER seen a Mazda5 add. Mazda 6 and now the new 3 adds are on the TV every other commercial.

[AwaKeN]

I have seen some Mazda5 adds the summer before they lunch it in 2005

[x10dude]

I have NEVER seen a Mazda5 add. Mazda 6 and now the new 3 adds are on the TV every other commercial.

Mazda doesn't have a big advertising budget like Toyota. They tend to advertise when they release a new model. The Mazda 6 was heavily advertised last year with the new redesign. This year it is the Mazda3. About 3 years ago there was some Mazda5 ads when it was finally brought over to N. America but most of us probably didn't own or even know about the 5 back then... I didn't even know about the 5 until I practically bought it.

[dbthompson]

Mazda cars (including the 5) did very poorly in May 09. Right around -40% in DSR for Mazda3,5, & 6. Mazda5 is back around the 1200 sales level (1197), down from 2072 in May 08. This is still somewhat supportable, but the crash in both the Mazda3 (to 7500 from 12788) & Mazda6 (to 2689) really hurts.

[mazdaspeedster3]

Strange thing is there are non to be had. I was at my dealership yesterday and they had 1. Said it would be a couple weeks before they saw more. Maybe Mazda is selling what they import and are not hurt by it because no one is holding inventory... That is how the 3 was in 07-08.

[x10dude]

I don't think the numbers will really show any improvement until after the summer. It was near the end of the summer/beginning of Fall 2008 when the car market began to crash. Up until that point Mazdas were selling at a decent clip.

But still...Only 1200 Mazda5's sold in the entire month of May??? Hopefully that is just one month blip... or it could be that the dollar is so low that they are just not exporting as many.

[Heat]

There are two things working against the Mazda5 right now:

a. Reduced manufacturer support ($500 cash back / 0.9% APR for 36 months vs. $1000 cash back / 0% APR for 36 months / no payments for 90 days*); and

b. The "cash for clunkers" legislation which may provide $3,500 or so if you turn in an old car when you buy a more fuel efficient vehicle (like the Mazda5). If I had an older car that wasn't worth that much I would not be buying a new car right now - I'd be waiting to see what comes out of the Cash for Clunkers legislation, plus to see if the '10 model offers substancial improvements.

* $1,000 cash back / 0% APR for 36 months / 90 days no payments was the manufacturer incentive for February and March '09 (United States).

[DKaz]

Are these US sales figures or North American wide sales figures?

[dbthompson]

Are these US sales figures or North American wide sales figures?

These are North America figures:
"Mazda North American Operations (MNAO) today reported May 2009 sales of 16,718, down 40.1 percent versus May of 2008, and down 37.9 percent on a Daily Selling Rate (DSR) basis. Overall, total yearly sales are reported at 86,652, down 33.0 percent compared to 2008, or 32.0 percent on a DSR basis. ...
Mazda Motor de Mexico (MMdM) reported sales of 1,183, down 31 percent over May of 2008. Sales for the all-new MAZDA6 were up 22 percent and showed its best May ever. Mazda Canada Inc. (MCI) sold 8,009 units, down 17.2 percent compared to last May.
Headquartered in Irvine, Calif., Mazda North American Operations oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada, Mexico and Puerto Rico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; in Mexico by Mazda Motor de Mexico in Mexico City; and in Puerto Rico by Mazda de Puerto Rico in San Juan."

[remarquian]

[Here's the monthly sales report I've been doing, it just adds the historical monthly sales from 2007 to 2009]

North America Mazda released their May 2009 US sales data (http://sev.prnewswire.com/transportation-trucking-railroad/20090602/LA2630402062009-1.html).

It wasn't a great month. In May 2009 1,197 Mazda5s were sold, down 42.2% from May 2008.

For comparision 7,500 Mazda3s were sold in April. Mazda sales overall were down 37.9%.

Here's the data I have gathered from 2007 to the present.



North American Mazda5 Sales

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec YTD
2009 1340 2257 2642 1758 1197 9194
2008 1699 2021 2758 2011 2072 1416 1336 1324 1080 1921 1499 2884 22021
2007 1323 1565 1657 1214 1449 1096 956 948 852 558 468 1627 13717

[AwaKeN]

Mine is in the 1197 ! hehe

[x10dude]

There are two things working against the Mazda5 right now:

a. Reduced manufacturer support ($500 cash back / 0.9% APR for 36 months vs. $1000 cash back / 0% APR for 36 months / no payments for 90 days*); and

b. The "cash for clunkers" legislation which may provide $3,500 or so if you turn in an old car when you buy a more fuel efficient vehicle (like the Mazda5). If I had an older car that wasn't worth that much I would not be buying a new car right now - I'd be waiting to see what comes out of the Cash for Clunkers legislation, plus to see if the '10 model offers substancial improvements.

* $1,000 cash back / 0% APR for 36 months / 90 days no payments was the manufacturer incentive for February and March '09 (United States).

I'd say "a" is probably a bigger factor. It's hard to sell a car these days without good incentives.

[remarquian]

These are North America figures:


I don't think so. The breakdown is US numbers, I think. I base this on two things:


A spreadsheet I received from NA Mazda that implied they were US numbers, that I vaguely remember

If the break down numbers *are* North American numbers, then they sold 16,718 cars in North America, 8,009 units in Canada, and 1,183 units in Mexico. Leaving 7,522 units to be sold in the US. While the Canadians are quite sensible when compared to Americans :-), we do out number them 10 to 1, and I doubt that one sees 10 times the Mazdas on the road in Canada than the US.

[dbthompson]

I don't think so. The breakdown is US numbers, I think. I base this on two things:


A spreadsheet I received from NA Mazda that implied they were US numbers, that I vaguely remember

If the break down numbers *are* North American numbers, then they sold 16,718 cars in North America, 8,009 units in Canada, and 1,183 units in Mexico. Leaving 7,522 units to be sold in the US. While the Canadians are quite sensible when compared to Americans :-), we do out number them 10 to 1, and I doubt that one sees 10 times the Mazdas on the road in Canada than the US.


The PR I saw is vague and inconsistent. It says,
"Mazda North American Operations - May 2009
Month-To-Date Year-To-Date"
------------- ------------
This seems to imply the numbers are for NA

It also notes "Domestic" vs "import" (suggesting US Market).

But, I agree - 7k US sales seems too small. (but still not good if it's just 2x Canadian sales).

[coolmazda5]

I'll merge these 2 for the moment to avoid confusion. I also changed the thread title a little (boom01)

[DKaz]

Mazdas are everywhere in Canada, especially the 3 and the previous 6 (the new 6 has been a bit of a flop so far even here), heck I see about 5 to 10 Mazda 5s a day. I wonder if it's some kind of stigma... my US based (Washington State) Toyota club friends blasted me for getting a Ford disguised as a Japanese car, while in Canada the Ford-Mazda affiliation (nor the Ford-Volvo affiliation) is not well known although the Focus was a hot seller earlier this decade.

[starlightmica]

I'll merge these 2 for the moment to avoid confusion. I also changed the thread title a little (boom01)

How about making the sales thread a sticky, and merging it with previous months' threads?

[allemandeL3ft]

I know what would kick M5 sales: a diesel release here. It would (again) make it a class of its own, and provide a great alternative to the Jetta. I know they've done an M5 diesel, but I also am aware that it would need to be cleaned up for NADM.