Mazda and Google Earth Partner for the Mazda CX-7 Earth Search Sweepstakes!

[Antoine]

Mazda First Automaker to Use Breakthrough Technology for Vehicle Launch Campaign

http://mazdanews.com/images/fullsize/390605_img_googleearth_cx7EarthSearch.gif

LOS ANGELES, May 1 -- Mazda North American Operations today announced that consumers will be able to search the globe online for a chance to win an all-new 2007 Mazda CX-7. Leveraging the popularity of Google Earth, a free software application run through Earth.Google.com that combines satellite imagery, maps and a powerful search engine, users will be able to use video clues to search all over the globe for a chance to win a brand new Mazda CX-7. Encouraging users to "Search for the SUV you Never Saw Coming," the online game will serve to breakthrough the automotive clutter and generate buzz and awareness for the all-new Mazda CX-7.

"This multi-tiered campaign is a great example of how Mazda has gone beyond basic marketing tactics to embrace emerging technologies in communicating to consumers," said Brian Colianni, senior vice president of sales and marketing, MNAO. "The Mazda CX-7 Earth Search Sweepstakes utilizes cutting edge technology to create a relevant and entertaining online experience for participants of the sweepstakes, an experience that we think will resonate with our target."

The Mazda CX-7 Earth Search Sweepstakes was developed collaboratively by Doner, Mazda's agency of record, Proxicom, and Sarkissian Mason, as part of the launch campaign for the vehicle. The sweepstakes running through June 27, 2006 will be housed at www.NeverSawItComing.com (http://www.NeverSawItComing.com) with print, online and search engine marketing components driving traffic to the site.

To play, a consumer will visit www.NeverSawItComing.com (http://www.NeverSawItComing.com) and log-in to view a short video that will include a hidden clue to the Mazda CX-7's location. The participant will utilize Google Earth to navigate to the location, which will be marked by the Mazda Sweepstakes Entry icon that the participant will click to enter to win. The clues will get harder and harder as participants move throughout the game. The first clue picks up where the Mazda CX-7 15 second pre-launch spots leave off.

The game will further serve to introduce the Mazda CX-7 to all participants by including a 3-D interactive tour of the vehicle. The tour will highlight the interior and exterior performance and design features.

-MazdaNews

[Lord_Zath]

aww damn already through the first 2 clues (so easy)

[Shawn704]

aww damn already through the first 2 clues (so easy)
Clue 4 is pretty hard for me.

[stangmatt66]

Clue 4 is pretty hard for me.

I said the same thing, but finally figured it out...Don't worry about the War and Peace reference, that made no sense to me. Focus more on where angelic (read: opera) voices are heard.

[Lord_Zath]

me2. like hitting a brick wall. lemme know if you figure out an answer; I'll do the same :)

[Shawn704]

I'm still clueless, another hint please? I thought the War and Peace reference was an album by a rock group, and War and Peace was capitalized. That didn't lead to nowhere.

[GAMacky]

The way I got it was to take a screen shot of what was there after the CX-7 drove by. Then it's very obvious. If still need help, let me know. There's a reason why that thing is upside down! ;)

[stangmatt66]

I did the screen shot trick too, didn't help me. I just really thought about opera ("angelic voices") and a famous place where you hear opera.

[syadasti]

Or you just used google (which is one point of this contest) ;)

[stangmatt66]

Or you just used google (which is one point of this contest) ;)

I tried Google, it wasn't much help of the 4th one...

[lilarry]

The War and Peace reference is quite significant. Think Prokofiev, not Tolstoy ... then play with Google.

The problem with solving this clue may be a bug in the software. I was able to deduce the solution from the clues, but when I zoomed in on the location the "X" wasn't there. It was quite frustrating. I began searching elsewhere thinking I may be wrong, but having no luck elsewhere I kept going back to the location I had deduced would be correct. Finally, the "X" appeared after my 7th or 8th look at the same spot. I have no idea why it wasn't visible before. I was under 5000 feet each time, and waited sufficient time for the "X" to appear every time I looked. So if you think you know the answer but can't find the ''X", keep trying that same spot.

[GAMacky]

I did the screen shot trick too, didn't help me. I just really thought about opera ("angelic voices") and a famous place where you hear opera.

If you did the screen shot at the very end after the CX-7 drove by, on the concert screen should be an upside down crocodille. What Continent/country could an upside down crocodille represent? Now think about the famous opera house.

Another clue is one member here is from that continent/country and was complaining that the CX-7 won't be available there for another year or so. http://www.msprotege.com/forum/showthread.php?t=123621903

[stangmatt66]

If you did the screen shot at the very end after the CX-7 drove by, on the concert screen should be an upside down crocodille.

That was an upside down croc? Wow, I would never have guessed. Mazda needs to work on their hints a little more.

[syadasti]

That was an upside down croc? Wow, I would never have guessed. Mazda needs to work on their hints a little more.

Yeah that was a piss poor quality hint...

[GAMacky]

Well, they did say the clues will get harder and harder to figure out... :)

[smo0f]

4 was pretty easy. new clue tomorrow!

[cx7rocks]

5th clue now available...very easy :)

[syadasti]

Yeah nothing like words as a clue (rtfm)

[smo0f]

not even words, it just straight out tells you what to look for.

[GAMacky]

I guess too many people were having trouble with the 4th one that they decided to make it easy for the 5th one.

[stangmatt66]

5th one was nice and easy...thanks Mazda!

[ChefChris]

all five have been easy so far I am waiting for the next ones...

[jbiird317]

im guessing they were counting on a lot of ppl not knowing what the words actually said on the sign.... (aka my roomate who had no idea)

[illusis]

wtf clue 2 is in egypt right?? im not good at this, haha i feel so stupid

[GAMacky]

wtf clue 2 is in egypt right?? im not good at this, haha i feel so stupid

Yep, the X is Southeast of the Great Pyramid. Since there are many pyramids in Egypt, there's only one that's very well known. The city name rhymes with pizza.

[cx7rocks]

Clue 6 is now available...not easy! (omg)

[smo0f]

ughh....yeah....

edit: holy shit i found it

[cx7rocks]

http://img63.imageshack.us/img63/9885/clue62ra.png

Last clue on June 1st...

(first)

[ChefChris]

Easy money...That was a quick one!!!

[smo0f]

yea but the clue is misleading. it says airships once moored here, but they never did. it was the original intention though

[ChefChris]

I could be wrong but I was watch a program on Discovery Channel, and I think once or twice they actually did, attach to it. Thats why it was deemed unsafe because of the updraft.

[smo0f]

i got my info from wikipedia, so i dunno. anyways the video led me to look in the right city, just not sure what i was looking for. airships was a big clue though, it was just logic after that

[ChefChris]

Honestly I only knew cause I havent turn off Discovery Wings/Travel/Health/and Military in the last year. I sometime watch Speed and TLC to...lol.

[SaaBaaDoo]

I think it was also in the movie "sky captain and the world of tomorrow" as well. I remember seeing it from a movie and I went right to it!

[stangmatt66]

Man, that was too easy, I didn't even watch the video. I clicked on the hint and knew instantly!

[Crazee D]

http://www.mazdausa.com/MusaWeb/contest/googleearth/img_googleearth_adv_thumb_done.gif
http://www.mazdausa.com/MusaWeb/contest/googleearth/img_googleearth_adv_thumb_done.gif
http://www.mazdausa.com/MusaWeb/contest/googleearth/img_googleearth_adv_thumb_3_done.gif
http://www.mazdausa.com/MusaWeb/contest/googleearth/img_googleearth_adv_thumb_4_done.gif
http://www.mazdausa.com/MusaWeb/contest/googleearth/img_googleearth_adv_thumb_5_done.gif
http://www.mazdausa.com/MusaWeb/contest/googleearth/img_googleearth_adv_thumb_6_done.gif
http://www.mazdausa.com/MusaWeb/contest/googleearth/img_googleearth_adv_thumb_7_soon.gif


woot

[Sircc84]

Today is June 1st werent they supposed to release another clue? What happened?

[SaaBaaDoo]

this 7th clue is driving me fucking insane!!!!!!!!!!!!!!!!!!!!

[SaaBaaDoo]

FINALLY figured it out!!!!

[Sircc84]

SaaBaaDoo any hints man, i can't figure this one out. Thanks

[stangmatt66]

SaaBaaDoo any hints man, i can't figure this one out. Thanks

Dang I finally got it! Pretty sneaky Mazda!

Think about Cubs, flies, and catching things with rawhide (leather)

[Sircc84]

I got it sweet thanks

[ChefChris]

Easy money again.....LOL However that one did make me think more...Good times

[smo0f]

This is how they should've done all of them. As opposed to show you a picture of the pyramids...yea that shit definitely ain't in newark, i know that much.

[doctor_r]

BS, not open to Canadians!