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mikeyb
02-11-2006, 10:47 AM
GM Announces Additional Actions to Support North American Turnaround

DETROIT - General Motors Corp. (NYSE: GM) today announced significant new actions to support its ongoing turnaround plan, particularly in its North American business, to reduce costs and business risks, and to further enhance its financial flexibility.

These actions include the following:



<LI>Revised health-care benefit plan for salaried retirees in the U.S. that is expected to reduce the company's liability by about $4.8billion and its annual health-care expense by almost $900million before tax;



<LI>Planned restructuring of the U.S. salaried pension benefit plan;



<LI>50-percent reduction in the cash dividend paid to stockholders;



<LI>Significant reduction in salary for GM's chairman and senior leadership team;



<LI>50-percent reduction in compensation for outside board members.

"These are difficult decisions that involve sacrifices by our employees, stockholders, retirees, and the senior leadership team," GM Chairman and Chief Executive Officer Rick Wagoner said. "However, we are confronting a dramatic change in our industry and in the global competitive environment, and that requires us to look for additional ways to reduce financial risk and improve our competitiveness for the long term."

Wagoner said the actions announced today further support the ongoing implementation of GM's North American turnaround plan.

"We are now aggressively implementing a solid plan to turn around the North American business and restore overall profitability as quickly as possible," Wagoner said. "It includes plans to grow our revenue base with great cars and trucks and the right marketing strategies - and I have great confidence that we are moving quickly in the right direction here. We also have a clear plan to address our costs, especially in areas where we are not competitive - our structural costs, and health-care and legacy costs."

GM previously announced plans to reduce its North American structural costs by $6billion on a running-rate basis by the end of 2006, and further plans to reduce its annual net material costs by $1billion. GM signed a historic agreement with the UAW in October and announced a capacity reduction plan in November that included ceasing operations at nine assembly, stamping and powertrain facilities. Additionally, an aggressive target was recently announced to reduce global structural costs to 25percent of automotive revenue by 2010 from the 2005 level of about 34 percent on a global basis.

"Our plan is focused on setting us up to be competitive for years to come, and to achieve strong business results - in revenue, income, and cash flow," Wagoner said. "We need to improve our liquidity and our balance sheet, and to reduce risks to our business and financial viability going forward. And while the steps we've announced previously are big, we said at the time we would be doing more. The next steps are today's announced actions."

SALARIED RETIREE HEALTH CARE

General Motors today advised its U.S. salaried employees, who are eligible for retirement health-care coverage, of changes to their retiree health-care benefits.

GM will cap its contributions to salaried retiree health-care at the level of its 2006 expenditures. The cap will take effect beginning Jan. 1, 2007. This affects those employees and retirees who are eligible for the salaried post-retirement health-care benefit, their surviving spouses and their eligible dependents. Salaried employees who were hired after Jan. 1, 1993,are not eligible for retiree health-care benefits, so they are not affected by these changes.

When average costs exceed established limits following 2006, additional plan changes that affect cost-sharing features of program coverage will occur, effective with the start of the next calendar year. Program changes may include, but are not limited to, higher monthly contributions, deductibles, coinsurance, out-of-pocket maximums and prescription drug payments. Plan changes may be implemented in medical, dental, vision, and prescription drug plans.

"This is a difficult but necessary decision, and it was made only after the greatest deliberation," said Wagoner. "A number of other U.S. companies have already taken similar action in the face of these rising costs and increasing global competition. In particular, U.S. health-care costs continue to rise at high rates. When these benefits were conceived decades ago, no one could have foreseen the explosive cost inflation that we have been experiencing in recent years. These costs are simply not sustainable."

The adjustments are projected to reduce GM's retiree health-care (OPEB) liabilities by approximately $4.8 billion and cut GM's annual retiree health-care expense by approximately $900 million on a full-year pre-tax basis. The majority of the OPEB liability reduction and related expense would accrue to GM's North American automotive operations. Cash savings will be limited initially, but GM expects that cash savings from this action will grow to about $200 million within five years, and then continue to increase after that.

ADDITIONAL SALARIED BENEFIT CHANGES PLANNED

In addition to the health care benefit changes announced today, GM is currently evaluating ways to restructure its U.S. salaried pension benefits.

"We have decided to substantially alter the pension benefits for current U.S. salaried employees so that we can provide a competitive and fair benefit but also reduce the financial risks to GM," Wagoner said. "While we will announce specific details early next month, we intend to freeze accrued benefits in the current plan and implement a new plan for future accruals which could include a defined contribution or cash balance plan."

Wagoner said the pension plan changes would not affect current retirees or surviving spouses who are drawing benefits from the Salaried Retirement Program.

QUARTERLY DIVIDEND

The GM Board of Directors declared a quarterly cash dividend of $0.25per share, payable on March 10, 2006 to holders of record as of Feb. 16, 2006. The dividend had been $0.50 per share, per quarter, since the first quarter of1997.

"While GM believes it has adequate cash to fund its turnaround initiatives, it is essential that we stay focused on enhancing our liquidity and financial flexibility," said Wagoner. The change in the dividend rate would reduce GM's cash outlay by about $565 million on an annualized basis.

EXECUTIVE AND BOARD COMPENSATION REDUCTIONS

GM senior leadership team will reduce its salaries as follows:

50 percent reduction for Wagoner; 30 percent reduction for vice chairmen John Devine, Bob Lutz and Fritz Henderson; 10 percent reduction for Executive Vice President and General Counsel Thomas Gottschalk.

Additionally, there were no annual or long-term cash incentive awards paid to GM's global executives for the 2005 performance year.

"While our 'pay-for-performance' executive compensation system is already structured to significantly reduce total compensation when our business performance and stock price are underperforming, we all agreed that this is the right step to take at this time," Wagoner said.

The Board of Directors voluntarily reduced board member compensation by 50percent. Non-employee directors will forgo cash compensation and will retain some of the stock portion of their annual retainer.

General Motors Corp., the world's largest automaker, has been the global industry sales leader for 75 years. Founded in 1908, GM today employs about 327,000 people around the world. With global headquarters in Detroit, GM manufactures its cars and trucks in 33 countries. In 2005, 9.17 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn and Vauxhall. More information on GM can be found at www.gm.com (http://www.gm.com/).

source:http://www.detnews.com/apps/pbcs.dll/article?AID=/20060207/AUTO01/602070427/1148/AUTO01

mikeyb
02-11-2006, 10:49 AM
GM cuts $200 million from ad budgetAutomaker will concentrate on product launches


DETROIT -- In the wake of its financial disaster in 2005, General Motors is cutting its 2006 national marketing budget by more than $200 million, sources close to GM say.

The cuts come in a year of crucial product launches and renewed attempts to promote GM's new price strategy.

GM's national ad budget will be about $1.3 billion this year, sources say. Older vehicles and brands such as Buick and Pontiac will suffer as GM concentrates its spending on product launches, including the critical full-sized SUVs and pickups.

The cuts are aimed at improving profits after an $8.55 billion net loss in 2005, says an informed source who asked not to be named.

In a Jan. 20 interview with Automotive News, Mark La-Neve, GM's vice president of vehicle sales, service and marketing, declined to disclose GM's marketing budget. He acknowledged, "We're trying to get costs down throughout the company. I would say one of the last places that we cut is marketing expenses, but we're trying to push down costs in the entire company."

As is normal at GM, LaNeve said advertising support will be based on the potential for revenue from the various vehicles. "So we're spending more on the (full-sized trucks) than we would on the (Pontiac) Solstice launch," LaNeve said.

GM executives say marketing for its redesigned full-sized SUVs and pickups remains substantial. A separate source familiar with GM's advertising strategy says GM's major divisions face varying prospects:

Saturn will get a budget boost. This year, Saturn will launch the Sky roadster, the Aura mid-sized car and the Outlook crossover.

Pontiac and Buick will get marketing budget trims.

Cadillac and Chevrolet marketing budgets remain flat compared with last year.
More money?
GM is launching full-sized SUVs now. If sales of those vehicles soar, GM might allocate more marketing money at midyear. But if the vehicles perform poorly, expect more cuts, the second source says. The source spoke on the condition of anonymity to avoid angering GM.

The source says GM spent about $2.5 billion last year in total advertising, including $1.5 billion on national advertising and $1 billion on regional and local marketing. The source was not aware of this year's regional budget.

According to TNS Media Intelligence/CMR, GM spent $1.44 billion in total advertising in measured media during the first six months of 2005, far outdistancing runner-up Ford Motor Co. at $757.5 million. Full-year estimates are not yet available.

TNS says GM spent $2.5 billion for 2004 in total advertising, up more than 18 percent over 2003 ad spending of $2.12 billion.

Automotive News edits raw data from TNS to remove noncore spending such as dealer expenditures, ads for recreational vehicles and ads by captive lenders such as GMAC.
Still 'biggest player'
Historically, GM has led media spending among automakers. It will continue to be "the biggest player on the block" this year, says Brent Dewar, GM's vice president of marketing and advertising. Dewar declined to confirm any budget changes.

Dewar says GM has more than enough money to cover vehicle launches. The automaker is taking a nontraditional approach to advertising and will do more "creative things" to stretch ad dollars.

For example, some brands will shift from traditional media such as magazines and TV toward alternative media, such as digital media and events.

The budget cut comes after GM consolidated its media planning and buying under one roof last year in an efficiency move. The new media planning and buying organization is called GM Planworks. Planworks existed before, but it now does media buying as well as planning.

Although GM is sending a "strong message that everyone's got to tighten the belt," the second source says, it will still spend $100 million to advertise during the Winter Olympics, which start Feb. 10.

GM spent about $30 million in January on advertising its new lower pricing strategy for Chevrolet, says the source.

The source says that while Pontiac's budget is lower this year than last, GM is dedicated to advertising the launch of the new G6 convertible. That advertising is scheduled to start during the NCAA basketball tournament in March.
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source:http://www.autoweek.com/apps/pbcs.dll/article?AID=/20060206/FREE/60206001/1024/LATESTNEWS

Newf
02-11-2006, 12:16 PM
as much as I hate GM, there are so many people involved with it, so much of the US economy tied into it, it's sad when they have to take these types of measures.

p5power
02-11-2006, 04:35 PM
as much as I hate GM, there are so many people involved with it, so much of the US economy tied into it, it's sad when they have to take these types of measures.
so true. everytime i hear someone say "i hate gm...i can't wait for them to be gone" it makes me cringe. you don't necessarily have to like the products they make, but you do have to admit they are inherently connected to the US economy. if gm ever goes down...i can't even imagine the impact it would have. i really hope they can get there act together.

spacemonkey
02-11-2006, 04:59 PM
I thought I read something like 2-3% of america's economy is tied into it. And becuase of these pention fiascos...Financial Derivatives/taxes are becoming a super hot major/concentration. The auto market boom and bubble was bound to go down once intrest rates were increased...much like the real estate bubble which was hot 5 months ago...now is fairly dull.

I see good as in cost cutting to make the financial statment look good but I dont know if they are doing much to gain more sales/market. they seem happy with the linup they have and plan on reducing cost. You know Mazda's sales increased 39% thanks to its new lineup. And yet I dont hear any significant new lineup other then these alternative SUVs. Also fails to mention its huge growign market in China...where the economy and peopel are booming. Already every manufatuer is jumping in to grab some of those sales. Everyone from GM to Ferrari recently opend up their 1st dealership in China. Also GM has remained firm on sticking with all its brand refusing to cut any of them...probally had oldsmobile in mind. But commin... Isuzu? Toyota sells more in one week then Isuzu sells in a year.

But you have to understand that when one GM plant closes 2 more toyota, Hundyai, Honda, KIA and etc open up in the US. When 1 GM employee is fired...he probally looking for a job with Toyota. if not sitting on his ass at home collecting pention and wages because of the UAW.

Been keeping track of this...not really as ambitious as Ford's restructuring plan. It highlight on its problem areas but one problem is its sales.

It mentions nothing about revamping its line up which is stuck with a crap load of SUVs...more alternative SUVs but no significant car to overtake the market. Look at Toyota and its Camary and Corolla...or Honda and its Accord and Civic. No investment into Hybrids which seem to be skyrocketing thanks to Toyota/ Lexus. Atleast ford said they were going to focus on better vehicles.

Reducing top manager and CEO compensation maybe bad becuase look at what happened to the guy who designed the Solstic/Sky....he now works for Mazda because GM refused to pay him a bonus for doing such a great job.

Will be nice on what the market says tommorow...GM stock is super volitle right now. Any good news will send it rising and any bad news will hurt it. now trading at $21 a stock...nearly a year ago it was $40.

jred321
02-11-2006, 05:47 PM
i'd like to see part of their plan include making cars that people want to buy, like ford and chrysler are trying to do

Rumpleforeskin
02-11-2006, 06:10 PM
i'd like to see part of their plan include making cars that people want to buy, like ford and chrysler are trying to do


no doubt! nowhere in that "plan" did it mention making more desireable vehicles to increase sales....what dumbasses.

dbzeag
02-12-2006, 11:38 AM
no doubt! nowhere in that "plan" did it mention making more desireable vehicles to increase sales....what dumbasses.
exactly. I like Ford's plan better, where they are going to focus on better cars, not playing number games with stockholders. When you start making cars that appeal to stockholders, you are playing the wrong game and are going to lose.

jred321
02-12-2006, 11:44 AM
well these changes are still things that GM needs to do for their business to succeed, but that stuff will only help them so much. they need to make better cars, or at least market that they're going to make better cars so people will believe it