Mazda aims to lower incentives

[Antoine]

Mazda aims to lower incentives

-AutoBlog

http://www.autoblog.com/media/2006/01/Hisakazu-Imaki.jpg (http://abcnews.go.com/Business/wireStory?id=1484181)

At the North American International Auto Show in Detroit, International Chief Executive Officer Hisakazu Imaki (pictured) told reporters that Mazda Motor Corporation plans to continue to drop incentives on its vehicles in the new year. According to a spokesperson, Mazda had already dropped incentives for vehicles by $2,000 in 2005 and plans to continue to do so in 2006.

Mazda states the reason is its array of new vehicles and stronger brand image (“zoom-zoom-zoom”). However, the company is aware that many of its vehicles are built and sent from Japan which makes it more vulnerable to currency exchange fluctuations than other competitors such as Toyota who build its vehicles in the U.S (“transplants”). Imaki is considering the possibility of using Ford Motor's surplus manufacturing facilities.

[t3ase]

Gah.

[Roywhitep5]

japanese companies build cars in america and american car companies build cars in mexico. whats this world comming to

[altspace]

Some German cars built in Mexico too...ahem...VW.

[eting_pro5]

Mazda states the reason is its array of new vehicles and stronger brand image (“zoom-zoom-zoom”).


Does adding a "zoom" really make the brand image stronger?

[lasermp5]

Where do the mexican car companies bulid their cars?

[chuyler1]

Where do the mexican car companies bulid their cars?
By the ocean...and they they put big pontoons on them so they will float to america.

[MazdaGecko]

Since my first language is french, would somebody explian me what are incentives??

SO what mazda is looking to lower? Cost price of each car?

[BlueMonsta]

incentives,
as in, if u pay for the car in full, the car's price will be lower,
like 2000 dollars as someone said.

[chuyler1]

benefits, or reduced costs, that motivate a decision maker in favor of a particular choice.

English is my first language and I still don't quite understand what's going on. If you drop incentives (which are essentially discounts) that means you increase the price right? So Mazda is aiming to increase the price of their cars?

[TampaSport20]

benefits, or reduced costs, that motivate a decision maker in favor of a particular choice.

English is my first language and I still don't quite understand what's going on. If you drop incentives (which are essentially discounts) that means you increase the price right? So Mazda is aiming to increase the price of their cars?


The car's prices aren't changing...The amount YOU pay will though...mazda plans on lowering the amounts of cash back they are offering to purchase a vehicle, in plain english...for example, say a Mazda 6 has a $1500 cash back incentive currently...After the changes take affect they would lower that amount to say $1000....this is not a rule...just an example to explain what they are doing

[chuyler1]

Ok, that's what I thought...but it just sounds ambiguous in the article. If didn't know what they were talking about when they said "incentive" you wouldn't know whether the price you pay was going up or down.

[mikeyb]

Some German cars built in Mexico too...ahem...VW.

Isn't the new Jetta and Golf built in Germany? I thought I read that somewhere.

[TampaSport20]

Isn't the new Jetta and Golf built in Germany? I thought I read that somewhere.


I think he is referring to the Beetle