mikeyb
08-14-2005, 04:37 PM
http://www.fast-zi-nation.de/04_artimages/kudos_01.jpg
http://www.fast-zi-nation.de/04_artimages/kudos_04.jpg
http://www.fast-zi-nation.de/04_artimages/kudos_03.jpg
http://www.fast-zi-nation.de/04_artimages/kudos_02.jpg
Source: http://www.fast-zi-nation.de/04_articles/kudos_01.html
Lancia produces distinctive cars but, the vehicles sell slow. And the Italian make isn't available in many important markets as well as, apart from the small car Ypslion, the line-up doesn't meet ready customers. In spite of the vehicle's noble interior trims, they are as popular as intestine cancer. Sad thing, Lancia is in a bad condition. The upper mid-class sedan Thesis, intended to rival cars the likes of Mercedes E-class, Saab 9-5 or Jaguar S-type, is nothing but a further example of how difficult it is to sell autos in this price segment when the right image lacks. But, the brand actually has a remarkable history, an advantageous tradition .
Only problem, the Thesis' look neither mirrors this heritage, nor does its styling meets people's taste in general. To show how to regenerate the make's previous days' glory via design, we commissioned Stefan Schulze, one of the most successful car designers of the last years, if he wasn't the most triumphant one. With his sensational award-winning concepts Hornet and Peugeot 4002, he has made great, not to say unbelievable, impact in the car design scene. That's why we're really happy about the deal and the result is everything except disappointing. Although, there also were a few things with the first draft we found fault with. And so we have contributed a few cosmetic details to the final look.
It all had already been completed in the middle of this year but sadly, and because of a few other blowoffs also luckily, it took a couple of months to give it a chance to become a further highlight of our magazine. Indeed, it's truly one. The shape of the car's body combines both the unusual but elegant simplicity of Lancia cars and a very sporty personality that hints to the brand's former successes in motorsport. Okay, it has a touch of Alfa Romeo too - but what else can be the outcome when it comes to a sporty four door sedan of an Italian badge.
Its two-tone paint is not only one of those features that meet a Lancia's character very well but one that was conceived by Stefan Schulze from the very start of this project. Thus, it really has nothing to do with the latest idea of Lancia: A special edition of the Thesis, featuring a body paint of two tones, which was introduced shortly before this article's launch. This paintwork adds further zest but won't presumingly rise the Thesis' sales, it just lacks the great shape of this one here after all. Together with the chromium grille, the shimmering filigree wheels in the typical Lancia-style contrast to the dark paint and set further optical highlights on the car body.
Just as chrome frames around the rear lamps. The centred position of the exhaust system's endpipe indicates that it could be more than a necessary detail. Being an important part of the rear-end's design, it could be suitable to suggest that technology is - as it was in the rally sports era of Lancia - an influential feature of the brand's personality again. Don't know if this interpretation meets the intention of Stefan Schulze but the idea would do good to the luxury car maker from Italy. Seen from this point of view, the most ideal name would have been 'Symbiosis'. Naming it was our job, we eventually decided for 'Kudos', since it's short and just clearly points out what this concept aims at.
Take a look at the site to see how the moved from one rendering to the next...looks interesting.<!-- / message --><!-- sig -->
http://www.fast-zi-nation.de/04_artimages/kudos_04.jpg
http://www.fast-zi-nation.de/04_artimages/kudos_03.jpg
http://www.fast-zi-nation.de/04_artimages/kudos_02.jpg
Source: http://www.fast-zi-nation.de/04_articles/kudos_01.html
Lancia produces distinctive cars but, the vehicles sell slow. And the Italian make isn't available in many important markets as well as, apart from the small car Ypslion, the line-up doesn't meet ready customers. In spite of the vehicle's noble interior trims, they are as popular as intestine cancer. Sad thing, Lancia is in a bad condition. The upper mid-class sedan Thesis, intended to rival cars the likes of Mercedes E-class, Saab 9-5 or Jaguar S-type, is nothing but a further example of how difficult it is to sell autos in this price segment when the right image lacks. But, the brand actually has a remarkable history, an advantageous tradition .
Only problem, the Thesis' look neither mirrors this heritage, nor does its styling meets people's taste in general. To show how to regenerate the make's previous days' glory via design, we commissioned Stefan Schulze, one of the most successful car designers of the last years, if he wasn't the most triumphant one. With his sensational award-winning concepts Hornet and Peugeot 4002, he has made great, not to say unbelievable, impact in the car design scene. That's why we're really happy about the deal and the result is everything except disappointing. Although, there also were a few things with the first draft we found fault with. And so we have contributed a few cosmetic details to the final look.
It all had already been completed in the middle of this year but sadly, and because of a few other blowoffs also luckily, it took a couple of months to give it a chance to become a further highlight of our magazine. Indeed, it's truly one. The shape of the car's body combines both the unusual but elegant simplicity of Lancia cars and a very sporty personality that hints to the brand's former successes in motorsport. Okay, it has a touch of Alfa Romeo too - but what else can be the outcome when it comes to a sporty four door sedan of an Italian badge.
Its two-tone paint is not only one of those features that meet a Lancia's character very well but one that was conceived by Stefan Schulze from the very start of this project. Thus, it really has nothing to do with the latest idea of Lancia: A special edition of the Thesis, featuring a body paint of two tones, which was introduced shortly before this article's launch. This paintwork adds further zest but won't presumingly rise the Thesis' sales, it just lacks the great shape of this one here after all. Together with the chromium grille, the shimmering filigree wheels in the typical Lancia-style contrast to the dark paint and set further optical highlights on the car body.
Just as chrome frames around the rear lamps. The centred position of the exhaust system's endpipe indicates that it could be more than a necessary detail. Being an important part of the rear-end's design, it could be suitable to suggest that technology is - as it was in the rally sports era of Lancia - an influential feature of the brand's personality again. Don't know if this interpretation meets the intention of Stefan Schulze but the idea would do good to the luxury car maker from Italy. Seen from this point of view, the most ideal name would have been 'Symbiosis'. Naming it was our job, we eventually decided for 'Kudos', since it's short and just clearly points out what this concept aims at.
Take a look at the site to see how the moved from one rendering to the next...looks interesting.<!-- / message --><!-- sig -->